AMMI Atelier

Direction proposal · Aspen, Colorado

Three directions for the website.

Same brand, same photography, same words — three different ways of holding them. They differ in layout, scale, colour deployment and mood, not in quality. Open each one and scroll the whole page; each is fully responsive, so it is worth opening on a phone too.

Direction 1, Atelier — a centred full-bleed hero with restrained type.
Direction I

Atelier

The restrained one. Centred, symmetrical, apothecary-quiet — the photograph carries the page and the type stays out of its way.

Closest to Aesop and COS · safest with trade buyers

Open direction I
Direction 2, Corsica — a split hero with type on paper beside a full-height photograph.
Direction II · our recommendation

Corsica

The confident one. A split hero, numbered sections, images hung off the grid and one full burgundy band. Reads as a design house rather than a studio with a shop attached.

designbynature × wearefox · paced like Kinfolk

Open direction II
Direction 3, Sanctuary — a dark burgundy-led hero with a very large headline.
Direction III

Sanctuary

The stretch. Burgundy-led and dark, with the headline at maximum scale and panels that break out over the photographs. The most memorable, and the most demanding of the imagery.

&Tradition mood · strongest on a phone

Open direction III

What we need back